Tagged: Interbike

Interbike 2011 Post: Frederic Tudor–Trailblazer

The story of Frederic Tudor is a history replete with the trials and tribulations often associated with commodities barons of the early 19th century. Tudor’s business was ice and the shipping of said ice all over the world. Using a vast supply of New England ponds (including the lionized Walden) for his venture, Tudor shipped ice packed within sailing vessels to a system of “ice houses” constructed in distant countries. His most lucrative destination was India where it is speculated that after the 4 month journey, 100 tons of the original 180 tons of ice was still frozen solid! Sadly, because of the advent of refrigeration technology and also due to the fact that Tudor was an unparalleled idiot, ice harvesting eventually became an obsolete if not impractical method excepting the most diehard of Luddites. Today, our ice is “harvested” by machines and dispensed at our leisure. A mark of the highest rung of civilizational development, ice makers are what separate us from the evolutionary misfires who walk amongst us, who text while driving and gladly pay to watch Jeff Dunham perform live. We use ice everyday to cool our drinks, to alleviate swollen muscles and to hurl at Jeff Dunham fans standing in line to buy tickets. As of Monday afternoon, we can now use this ice to bring us together, as a family, a working family, desperate for industrial quantities of ice. Behold, the start of a new era… of ice!!! A new… ICE AGE!!!

But wait, Julie (marketing sage) is at Interbike and sent us some snaps of the Sram booth’s cyborgs as the Hawley crew readies itself. One part Terminators (minus the killing) and one part C3-PO (minus the intellectualism), alllllll Taiwanese goodness…

 

John Wilkes Interbike Booth

A few more shots courtesy of M.W. of the Hawley booth in all its resplendent glory. Just for your information, we shared a booth spot with our new Canadian partners LAMBERT (who had their line-up of in house components on hand, like Toba, Megasoft, Voyager and Evo but sadly no Yvan Cournoyer throwback jerseys) and those kooky jazz hipsters at Portland Design Works scatted for spare change in between meetings with perspective clients…

Nermal mugs for the camera as Teenwolf gives him the frowning of a lifetime…

Dennis Berg’s sleeping quarters for the week. It took him 4 days to realize the booth didn’t have plumbing.

By the way, The Triple Beam Lyrical Teen-wolf is probably on the road right now somewhere outside of San Francisco with his cross country riding partners flying the Hawley colors (in addition to a dozen other sponsors) as they begin their 5 week journey from the left coast to the right coast. You can follow their adventures in stunning lo-def streaming video here: Cross Over The Country. Also, feel free to buy a t-shirt so these fellows don’t end up at a Greyhound station in Lawrence, KS doing things that shall not be discussed on THIS blog (but I have another blog called “The Secret, Horrible, Mustachioed World Of Teenwolf, Now In Hi-Def” if you’re interested). To commemorate their journey, The Blog donned their jersey for the ride into work and if everything goes according to plan, I might wear it on the return journey home! But seriously, buy a t-shirt or Adam will break your thumbs. That is all.